{"id":58794,"date":"2022-01-05T10:10:56","date_gmt":"2022-01-05T08:10:56","guid":{"rendered":"https:\/\/www.antikvarius.ro\/?post_type=product&#038;p=58794"},"modified":"2022-01-05T10:10:58","modified_gmt":"2022-01-05T08:10:58","slug":"len-rogers-marketing-a-kisvallalkozasban","status":"publish","type":"product","link":"https:\/\/www.antikvarius.ro\/hu\/magyar-nyelvu-konyvek\/antikvar-konyvek\/tarsadalomtudomany\/gazdasagtan\/len-rogers-marketing-a-kisvallalkozasban\/","title":{"rendered":"Len Rogers &#8211; Marketing a kisv\u00e1llalkoz\u00e1sban"},"content":{"rendered":"<p><strong>Len Rogers &#8211; Marketing a kisv\u00e1llalkoz\u00e1sban<\/strong><\/p>\n<h4 class=\"bookParameterTitle clickingHandStyle\">F\u00dcLSZ\u00d6VEG<\/h4>\n<p>A k\u00f6zhiedelemmel ellent\u00e9tben a marketing nem egyszer\u0171en \u00e9rt\u00e9kes\u00edt\u00e9si tev\u00e9kenys\u00e9g. Van benne piackutat\u00e1s, de ugyanakkor piacbefoly\u00e1sol\u00e1s, s\u0151t piacteremt\u00e9s is. Beletartozik a term\u00e9k-, \u00e1r- \u00e9s a helyismeret, a rekl\u00e1m, a j\u00e1rul\u00e9kos szolg\u00e1ltat\u00e1s, vagyis a vev\u0151cs\u00e1b\u00edt\u00e1s sok-sok tr\u00fckkje. A v\u00e1llalkoz\u00f3nak mindenk\u00e9ppen t\u00f6rnie kell a fej\u00e9t, de hogy merre induljon el, abban megb\u00edzhat\u00f3 kalauza lesz sorozatunk \u00faj k\u00f6tete. Akinek pedig ez az idegen sz\u00f3, hogy marketing m\u00e9g mindig gyan\u00fas, gondolja meg: nem sokkal gyan\u00fasabb, hogy kisv\u00e1llalkoz\u00e1sok \u00e9s vil\u00e1gc\u00e9gek egyar\u00e1nt vagyonokat k\u00f6ltenek r\u00e1?<br \/>\nLen Rogers nemzetk\u00f6zi v\u00e1llalkoz\u00e1si \u00e9s vezet\u00e9si tan\u00e1csad\u00f3; sz\u00e1mos marketing \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9si szakk\u00f6nyv szerz\u0151je; vend\u00e9gl\u00e1t\u00f3ipari, hirdet\u00e9si \u00e9s vezet\u0151k\u00e9pz\u0151 tanfolyamok el\u0151ad\u00f3ja.<\/p>","protected":false},"excerpt":{"rendered":"<p>Szerz\u0151: Len Rogers<br \/>\nFord\u00edt\u00f3: G\u00e1zsity Mila<br \/>\nKiad\u00f3: Readers International Hungary<br \/>\nKiad\u00e1si \u00e9v: 1990<br \/>\nISBN sz\u00e1m: 963-7816-05-4<br \/>\nK\u00f6t\u00e9s: Ragasztott pap\u00edrk\u00f6t\u00e9s<br \/>\nLapsz\u00e1m: 207<br \/>\nMin\u0151s\u00e9g: J\u00f3 \u00e1llapot\u00fa<br \/>\nM\u00e9ret: 21 cm x 14 cm<br \/>\nKisz\u00e1ll\u00edt\u00e1s 3-7 nap.<\/p>","protected":false},"featured_media":58795,"template":"","meta":[],"product_brand":[],"product_cat":[37,92,286,58],"product_tag":[],"class_list":["post-58794","product","type-product","status-publish","has-post-thumbnail","product_cat-antikvar-konyvek","product_cat-gazdasagtan","product_cat-magyar-nyelvu-konyvek","product_cat-tarsadalomtudomany","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/product\/58794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/media\/58795"}],"wp:attachment":[{"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/media?parent=58794"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/product_brand?post=58794"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/product_cat?post=58794"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/product_tag?post=58794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}