{"id":128945,"date":"2026-10-23T10:45:55","date_gmt":"2026-10-23T07:45:55","guid":{"rendered":"https:\/\/www.antikvarius.ro\/?post_type=product&#038;p=128945"},"modified":"2026-10-23T15:33:22","modified_gmt":"2026-10-23T12:33:22","slug":"aristotel-retorica","status":"publish","type":"product","link":"https:\/\/www.antikvarius.ro\/hu\/carti-in-limba-romana\/aristotel-retorica\/","title":{"rendered":"Aristotel &#8211; Retorica"},"content":{"rendered":"<p class=\"first-token\" data-path-to-node=\"0\"><span class=\"\">Aristotel:<\/span> Retorica \u2013 Arta persuasiunii, etica discursului, logos, pathos \u0219i ethos \u00een comunicarea public\u0103, traducere, studiu introductiv \u0219i note de Maria-Cristina Andrie\u0219, Colec\u021bia \u201eCogito\u201d, Editura IRI (Bucure\u0219ti, 2004), edi\u021bie fundamental\u0103 de filosofie antic\u0103, carte de anticariat<\/p>\n<p data-path-to-node=\"4\"><b data-path-to-node=\"4\" data-index-in-node=\"0\">&#x1f3db;&#xfe0f; Despre ce este cartea? (Tratatul fondator \u0219i de c\u0103p\u0103t\u00e2i al \u00eentregii tradi\u021bii retorice, filosofice \u0219i comunica\u021bionale occidentale, redactat de Stagirit \u00een secolul al IV-lea \u00ee.Hr. \u0219i publicat \u00een limba rom\u00e2n\u0103 \u00een apreciata colec\u021bie filosofic\u0103 \u201eCogito\u201d a Editurii IRI \u00een anul 2004; lucrarea reprezint\u0103 prima analiz\u0103 riguroas\u0103, sistematic\u0103 \u0219i \u0219tiin\u021bific\u0103 a artei vorbirii persuasive, deta\u0219\u00e2ndu-se net at\u00e2t de manipularea sofi\u0219tilor, c\u00e2t \u0219i de condamnarea categoric\u0103 a retoricii formulat\u0103 ini\u021bial de Platon; pentru Aristotel, retorica nu este un me\u0219te\u0219ug al am\u0103girii, ci facultatea de a descoperi mijloacele persuasive specifice fiec\u0103rui subiect \u00een parte, ac\u021bion\u00e2nd ca o contrapondere dialectic\u0103 \u0219i etic\u0103 \u00een spa\u021biul civic; structurat \u00een trei c\u0103r\u021bi fundamentale, tratatul analizeaz\u0103 cu o precizie arhitectural\u0103 cei trei piloni universali ai convingerii: \u201eethos\u201d [caracterul moral, credibilitatea \u0219i autoritatea vorbitorului], \u201epathos\u201d [emo\u021biile, pasiunile \u0219i dispozi\u021bia psihologic\u0103 a auditoriului \u2013 frica, m\u00e2nia, compasiunea, speran\u021ba] \u0219i \u201elogos\u201d [argumenta\u021bia logic\u0103 ra\u021bional\u0103, bazat\u0103 pe entimeme \u0219i exemple elocvente]; Stagiritul clasific\u0103 discursurile \u00een cele trei mari genuri canonice \u2013 deliberativ sau politic [orientat spre viitor \u0219i utilitate], judiciar sau juridic [orientat spre trecut, dreptate \u0219i acuzare\/ap\u0103rare] \u0219i demonstrativ sau epidictic [orientat spre prezent, elogiu sau blam] \u2013, dedic\u00e2nd cartea a treia stilului, metaforei, ritmului frazei \u0219i structur\u0103rii optime a expunerii; traducerea, introducerea ampl\u0103 \u0219i aparatul critic semnate de Maria-Cristina Andrie\u0219 ofer\u0103 cititorului contemporan un instrument filologic impecabil pentru navigarea nuan\u021belor conceptuale din greaca veche; edi\u021bia Editurii IRI din 2004 este un volum de referin\u021b\u0103 esen\u021bial \u00een bibliotecile universitare de filosofie, drept, \u0219tiin\u021be politice \u0219i comunicare, devenit \u00een timp o apari\u021bie c\u0103utat\u0103 \u0219i rar\u0103 pe pia\u021ba c\u0103r\u021bii de anticariat)<\/b><i data-path-to-node=\"4\" data-index-in-node=\"1918\">Retorica<\/i><span class=\"\"> lui Aristotel r\u0103m\u00e2ne cel mai actual \u0219i practic manual de g\u00e2ndire critic\u0103 \u0219i comunicare public\u0103 din toate timpurile.<\/span><span class=\"\"> Dep\u0103\u0219ind grani\u021bele Antichit\u0103\u021bii,<\/span><span class=\"\"> principiile stabilite de Stagirit explic\u0103 deopotriv\u0103 discursurile marilor oratori ai istoriei,<\/span><span class=\"\"> strategiile de dezbatere parlamentar\u0103,<\/span> pledoariile din s\u0103lile de judecat\u0103 \u0219i tehnicile moderne de marketing, PR sau negociere.<\/p>\n<p data-path-to-node=\"5\">Cele mai importante calit\u0103\u021bi \u0219i valoarea exemplarului:<\/p>\n<ul data-path-to-node=\"6\">\n<li>\n<p data-path-to-node=\"6,0,0\"><b class=\"\" data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">Tratatul clasic fondator al \u0219tiin\u021belor comunic\u0103rii:<\/b><span class=\"\"> Piatra de temelie a oratoriei,<\/span><span class=\"\"> logicii persuasive \u0219i psihologiei maselor din cultura universal\u0103.<\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,1,0\"><b data-path-to-node=\"6,1,0\" data-index-in-node=\"0\">Cei trei vectori nemuritori ai argument\u0103rii:<\/b> Teoretizarea riguroas\u0103 a conceptelor de Ethos,<span class=\"\"> Pathos \u0219i Logos,<\/span> aplicabile \u00een orice act persuasiv modern.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,2,0\"><b data-path-to-node=\"6,2,0\" data-index-in-node=\"0\">Colec\u021bia de prestigiu \u201eCogito\u201d (Editura IRI, 2004):<\/b><span class=\"\"> O serie de referin\u021b\u0103 pentru traducerile clasice ale filosofiei universale \u00een spa\u021biul rom\u00e2nesc.<\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,3,0\"><b class=\"\" data-path-to-node=\"6,3,0\" data-index-in-node=\"0\">Aparat critic de \u00eenalt\u0103 \u021binut\u0103 academic\u0103:<\/b> \u00censo\u021bit de note explicative, glosar terminologic \u0219i studiu introductiv realizate de Maria-Cristina Andrie\u0219.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"7\">Acest volum este o achizi\u021bie indispensabil\u0103 pentru juri\u0219ti, avoca\u021bi, oameni politici, speciali\u0219ti \u00een comunicare \u0219i rela\u021bii publice, studen\u021bi \u0219i profesori de filosofie, litere sau \u0219tiin\u021be politice, precum \u0219i pentru to\u021bi cei pasiona\u021bi de \u00een\u021belegerea mecanismelor profunde ale convingerii.<\/p>\n<p data-path-to-node=\"8\"><b data-path-to-node=\"8\" data-index-in-node=\"0\">&#x1f4da; Cui recomand\u0103m aceast\u0103 carte?<\/b><\/p>\n<ul data-path-to-node=\"9\">\n<li>\n<p data-path-to-node=\"9,0,0\"><b data-path-to-node=\"9,0,0\" data-index-in-node=\"0\">Avoca\u021bilor, magistra\u021bilor \u0219i studen\u021bilor la Drept:<\/b><span class=\"\"> Pentru \u00eensu\u0219irea structurii discursului judiciar,<\/span> a tehnicilor de proba\u021biune \u0219i a ra\u021bionamentelor de tip entimematic.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,1,0\"><b data-path-to-node=\"9,1,0\" data-index-in-node=\"0\">Speciali\u0219tilor \u00een PR, marketing, publicitate \u0219i comunicare politic\u0103:<\/b> Ca manual de baz\u0103 pentru construirea mesajelor persuasive \u0219i gestionarea emo\u021biilor publicului.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,2,0\"><b data-path-to-node=\"9,2,0\" data-index-in-node=\"0\">Pasiona\u021bilor de filosofie clasic\u0103 greac\u0103:<\/b> Pentru a aprofunda sistemul aristotelic al\u0103turi de <i data-path-to-node=\"9,2,0\" data-index-in-node=\"93\">Metafizica<\/i>, <i data-path-to-node=\"9,2,0\" data-index-in-node=\"105\">Etica Nicomahic\u0103<\/i> \u0219i <i data-path-to-node=\"9,2,0\" data-index-in-node=\"125\">Poetica<\/i>.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,3,0\"><b data-path-to-node=\"9,3,0\" data-index-in-node=\"0\">Colec\u021bionarilor colec\u021biei \u201eCogito\u201d a Editurii IRI:<\/b> Celor care urm\u0103resc marile edi\u021bii filosofice de patrimoniu ap\u0103rute \u00een anii &#8217;90 \u0219i 2000.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"10\"><b data-path-to-node=\"10\" data-index-in-node=\"0\">&#x270d;&#xfe0f; Despre autor: Mintea universal\u0103 a Antichit\u0103\u021bii<\/b><b data-path-to-node=\"10\" data-index-in-node=\"50\">Aristotel<\/b> (384\u2013322 \u00ee.Hr.), n\u0103scut la Stagira, a fost discipol al lui Platon \u0219i preceptor al lui Alexandru cel Mare, fiind unanim considerat una dintre cele mai influente personalit\u0103\u021bi din \u00eentreaga istorie a g\u00e2ndirii umane. A fondat Liceul din Atena (\u0219coala peripatetic\u0103) \u0219i a sistematizat practic toate domeniile cunoa\u0219terii din epoca sa: logica formal\u0103 (Organonul), fizica, metafizica, biologia, etica, politica, poetica \u0219i retorica. G\u00e2ndirea sa a structurat filosofia scolastic\u0103 medieval\u0103 arab\u0103 \u0219i cre\u0219tin\u0103 \u0219i continu\u0103 s\u0103 stea la baza \u0219tiin\u021belor umaniste moderne. Ad\u0103uga\u021bi acest volum esen\u021bial \u00een co\u0219 chiar ast\u0103zi!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Autor: Aristotel<br \/>\nTraduc\u0103tor: Maria-Cristina Andries<br \/>\nEditura: IRI<br \/>\nAnul aparitie: 2004<br \/>\nNr.pagini: 463 pagini<br \/>\nFormat: 210*145 mm<br \/>\nCoperti: soft cover<br \/>\nStare: excelenta<br \/>\nColectie: Cogito<\/p>\n<p>Prelucarea comenzii : 5-10 zile<\/p>","protected":false},"featured_media":128947,"template":"","meta":[],"product_brand":[],"product_cat":[285,121,486,543,464],"product_tag":[8987,9031,9037,9039,9034,9036,9035,9032,9038,9033],"class_list":["post-128945","product","type-product","status-publish","has-post-thumbnail","product_cat-carti-in-limba-romana","product_cat-carti-anticariat","product_cat-filozofie","product_cat-literatura-clasica","product_cat-literatura-universala-carti-anticariat","product_tag-anticvarius-carti-vechi","product_tag-aristotel","product_tag-arta-persuasiunii-filosofie-greaca","product_tag-carti-de-filosofie-anticariat","product_tag-colectia-cogito-iri","product_tag-etica-discursului-logos-pathos-ethos","product_tag-maria-cristina-andries-traducere","product_tag-retorica-aristotel","product_tag-retorica-discurs-judiciar-deliberativ","product_tag-retorica-editura-iri-2004","first","outofstock","taxable","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/product\/128945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/media\/128947"}],"wp:attachment":[{"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/media?parent=128945"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/product_brand?post=128945"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/product_cat?post=128945"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/product_tag?post=128945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}