{"id":126865,"date":"2026-08-07T17:17:18","date_gmt":"2026-08-07T14:17:18","guid":{"rendered":"https:\/\/www.antikvarius.ro\/?post_type=product&#038;p=126865"},"modified":"2026-08-07T17:17:20","modified_gmt":"2026-08-07T14:17:20","slug":"gerd-gerken-a-2000-ev-trendjei","status":"publish","type":"product","link":"https:\/\/www.antikvarius.ro\/hu\/magyar-nyelvu-konyvek\/gerd-gerken-a-2000-ev-trendjei\/","title":{"rendered":"Gerd Gerken &#8211; A 2000. \u00e9v trendjei"},"content":{"rendered":"<h3 data-path-to-node=\"0\">Gerd Gerken: A 2000. \u00e9v trendjei \u2013 L\u00e1tnok erej\u0171 j\u00f6v\u0151kutat\u00e1si alapm\u0171, f\u00f3kuszban a digit\u00e1lis forradalom, a megatrendek \u00e9s a j\u00f6v\u0151 t\u00e1rsadalmi, gazdas\u00e1gi kih\u00edv\u00e1sai<\/h3>\n<h4 data-path-to-node=\"3\">&#x1f52e; Mir\u0151l sz\u00f3l a k\u00f6tet? (Megatrendek, a t\u00e1rsadalmi \u00e1talakul\u00e1s \u00e9s a j\u00f6v\u0151 \u00fczleti strat\u00e9gi\u00e1i)<\/h4>\n<p data-path-to-node=\"4\">Gerd Gerken <i data-path-to-node=\"4\" data-index-in-node=\"12\">A 2000. \u00e9v trendjei<\/i> (<i data-path-to-node=\"4\" data-index-in-node=\"33\">Trends f\u00fcr das Jahr 2000<\/i>) c\u00edm\u0171 j\u00f6v\u0151kutat\u00f3 \u00e9s gazdas\u00e1gelemz\u0151 munk\u00e1ja a modern trendkutat\u00e1s, a futurol\u00f3gia \u00e9s a strat\u00e9giai menedzsment egyik legink\u00e1bb csiszolt, legolvasm\u00e1nyosabb \u00e9s leghitel\u00e9sebb alapm\u0171ve. A neves n\u00e9met trendkutat\u00f3 \u00e9s gazdas\u00e1gi tan\u00e1csad\u00f3 ebben az \u00e1tfog\u00f3 k\u00f6tet\u00e9ben az ezredfordul\u00f3 k\u00f6rny\u00e9k\u00e9n kibontakoz\u00f3 m\u00e9lyrehat\u00f3 t\u00e1rsadalmi, technol\u00f3giai \u00e9s gazdas\u00e1gi v\u00e1ltoz\u00e1sokat t\u00e1rja fel.<\/p>\n<p data-path-to-node=\"5\">A k\u00f6tet rendszerezett, rendk\u00edv\u00fcl l\u00e1tnok erej\u0171 fejezetei az inform\u00e1ci\u00f3s t\u00e1rsadalom \u00e9s az \u00faj \u00e9vezred kulcsfolyamataiba kalauzolj\u00e1k az olvas\u00f3t:<\/p>\n<ul data-path-to-node=\"6\">\n<li>\n<p data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">Glob\u00e1lis megatrendek \u00e9s a digit\u00e1lis forradalom:<\/b> A k\u00f6nyv r\u00e9szletesen elemzi a h\u00e1l\u00f3zatosod\u00e1s, a sz\u00e1m\u00edt\u00e1stechnika t\u00e9rnyer\u00e9se, a fogyaszt\u00f3i szok\u00e1sok \u00e1talakul\u00e1sa \u00e9s az \u00faj t\u00edpus\u00fa kommunik\u00e1ci\u00f3 okozta rendszerszint\u0171 v\u00e1ltoz\u00e1sokat. Gerken r\u00e1vil\u00e1g\u00edt arra, mik\u00e9nt alakulnak \u00e1t a hagyom\u00e1nyos piacok, a v\u00e1llalati strukt\u00far\u00e1k \u00e9s a szem\u00e9lyes \u00e9letform\u00e1k.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,1,0\"><b data-path-to-node=\"6,1,0\" data-index-in-node=\"0\">A szellemi auton\u00f3mia \u00e9s a j\u00f6v\u0151\u00e1ll\u00f3s\u00e1g:<\/b> A m\u0171 bels\u0151 tengely\u00e9t a rugalmas alkalmazkod\u00f3k\u00e9pess\u00e9g, az egy\u00e9ni szuverenit\u00e1s \u00e9s a szellemi auton\u00f3mia k\u00e9pezi. Gerken megmutatja, mik\u00e9nt \u0151rizheti meg a v\u00e1llalkoz\u00f3 \u00e9s a mag\u00e1nember a maga bels\u0151 f\u00fcggetlens\u00e9g\u00e9t \u00e9s kritikus gondolkod\u00e1s\u00e1t egy egyre gyorsul\u00f3, inform\u00e1ci\u00f3val tel\u00edtett vil\u00e1gban.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,2,0\"><b data-path-to-node=\"6,2,0\" data-index-in-node=\"0\">G\u00f6rd\u00fcl\u00e9keny, elemz\u0151 \u00e9s rendk\u00edv\u00fcl scann\u00e1lhat\u00f3 formanyelv:<\/b> Gerd Gerken elbesz\u00e9l\u0151st\u00edlusa utol\u00e9rhetetlen\u00fcl p\u00f6rg\u0151s, k\u00f6z\u00e9rthet\u0151 \u00e9s gondolat\u00e9breszt\u0151. A szeml\u00e9letes p\u00e9ld\u00e1k, a struktur\u00e1lt meg\u00e1llap\u00edt\u00e1sok \u00e9s a prec\u00edzen tagolt fejezetek garant\u00e1lj\u00e1k a rendk\u00edv\u00fcl l\u00fcktet\u0151, felemel\u0151 \u00e9s scann\u00e1lhat\u00f3 olvas\u00e1si \u00e9lm\u00e9nyt.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"7\">Ez a k\u00f6nyv a trendkutat\u00e1s t\u00f6rt\u00e9net\u00e9nek, a j\u00f6v\u0151re val\u00f3 felk\u00e9sz\u00fcl\u00e9snek \u00e9s a strat\u00e9giai gondolkod\u00e1snak az \u00f6r\u00f6k mement\u00f3ja \u2013 olyan forr\u00e1s\u00e9rt\u00e9k\u0171 alapm\u0171, amely egyetlen gazdas\u00e1gi, t\u00e1rsadalomtudom\u00e1nyi \u00e9s j\u00f6v\u0151kutat\u00e1si gy\u0171jtem\u00e9nyb\u0151l sem hi\u00e1nyozhat.<\/p>\n<h4 data-path-to-node=\"8\">&#x1f4da; Kinek aj\u00e1nljuk ezt a kiemelked\u0151 j\u00f6v\u0151kutat\u00f3 k\u00f6tetet?<\/h4>\n<ul data-path-to-node=\"9\">\n<li>\n<p data-path-to-node=\"9,0,0\"><b data-path-to-node=\"9,0,0\" data-index-in-node=\"0\">A j\u00f6v\u0151kutat\u00e1s, a megatrendek, a trendelemz\u00e9s \u00e9s a gazdas\u00e1gstrat\u00e9gia szerelmeseinek:<\/b> Azoknak, akik szeretnek visszatekinteni arra, mik\u00e9nt l\u00e1tt\u00e1k az ezredfordul\u00f3 kih\u00edv\u00e1sait a kor legnagyobb futurol\u00f3gusai.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,1,0\"><b data-path-to-node=\"9,1,0\" data-index-in-node=\"0\">K\u00f6zgazd\u00e1szoknak, c\u00e9gvezet\u0151knek, szociol\u00f3gusoknak, tan\u00e1roknak \u00e9s di\u00e1koknak:<\/b> Mindazoknak, akik sz\u00e1m\u00e1ra elengedhetetlen a t\u00e1rsadalmi-gazdas\u00e1gi folyamatok hossz\u00fa t\u00e1v\u00fa logik\u00e1j\u00e1nak meg\u00e9rt\u00e9se.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,2,0\"><b data-path-to-node=\"9,2,0\" data-index-in-node=\"0\">A patin\u00e1s gazdas\u00e1gi kiadv\u00e1nyok, a j\u00f6v\u0151kutat\u00e1si alapm\u0171vek \u00e9s az \u00e9rt\u00e9kes antikv\u00e1r ritkas\u00e1gok gy\u0171jt\u0151inek:<\/b> Mivel a k\u00f6tet eszmei \u00e9s gondolatt\u00f6rt\u00e9neti \u00e9rt\u00e9ke miatt minden komoly k\u00f6nyvt\u00e1r megbecs\u00fclt darabja.<\/p>\n<\/li>\n<\/ul>\n<h4 data-path-to-node=\"10\">&#x270d;&#xfe0f; A szerz\u0151r\u0151l: A n\u00e9met trendkutat\u00e1s \u00e9s strat\u00e9giai gondolkod\u00e1s \u00fatt\u00f6r\u0151je<\/h4>\n<p data-path-to-node=\"11\"><b data-path-to-node=\"11\" data-index-in-node=\"0\">Gerd Gerken<\/b> (1943\u2013) n\u00e9met j\u00f6v\u0151kutat\u00f3, trendelemz\u0151, kommunik\u00e1ci\u00f3s tan\u00e1csad\u00f3 \u00e9s szak\u00edr\u00f3, a gazdas\u00e1gi strat\u00e9gi\u00e1k \u00e9s az inform\u00e1ci\u00f3s t\u00e1rsadalom m\u00e9lyen auton\u00f3m kutat\u00f3ja. Sz\u00e1mos nagy siker\u0171 szakk\u00f6nyv szerz\u0151jek\u00e9nt \u00e9vtizedeken \u00e1t seg\u00edtette a v\u00e1llalatokat \u00e9s a d\u00f6nt\u00e9shoz\u00f3kat a j\u00f6v\u0151 kih\u00edv\u00e1saira val\u00f3 felk\u00e9sz\u00fcl\u00e9sben. Tegye a kos\u00e1rba m\u00e9g ma!<\/p>","protected":false},"excerpt":{"rendered":"<p>Szerz\u0151: Gerd Gerken<br \/>\nSzerkeszt\u0151:<br \/>\nFord\u00edt\u00f3: Gell\u00e9rin\u00e9 L\u00e1z\u00e1r M\u00e1rta &#8211; Gell\u00e9ri Tam\u00e1s<br \/>\nLektor:<br \/>\nBor\u00edt\u00f3:<br \/>\nFot\u00f3, grafika:<br \/>\nKiad\u00f3: Akad\u00e9miai Kiad\u00f3<br \/>\nKiad\u00e1si \u00e9v: 1993<br \/>\nSorozat:<br \/>\nISBN: 9630564467<br \/>\nK\u00f6t\u00e9s: karton puha t\u00e1bla<br \/>\nLapsz\u00e1m: 494<br \/>\nMin\u0151s\u00e9g: j\u00f3 \u00e1llapot\u00fa antikv\u00e1r k\u00f6nyv<br \/>\nForm\u00e1tum: 195*140 mm<br \/>\nFeldolgoz\u00e1s \u00e1ltal\u00e1ban 5-10 nap. El\u0151rendel\u00e9s eset\u00e9n egyeztet\u00fcnk telefonon.<\/p>","protected":false},"featured_media":126866,"template":"","meta":[],"product_brand":[],"product_cat":[286,37,421,418,344,408],"product_tag":[2778,2777,2774,2776,2775],"class_list":["post-126865","product","type-product","status-publish","has-post-thumbnail","product_cat-magyar-nyelvu-konyvek","product_cat-antikvar-konyvek","product_cat-ismeretterjeszto","product_cat-korrajz","product_cat-management","product_cat-penzugy-bank","product_tag-futurologia","product_tag-gazdasagi-strategia","product_tag-jovokutatas","product_tag-megatrendek","product_tag-trendkutatas","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/product\/126865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/media\/126866"}],"wp:attachment":[{"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/media?parent=126865"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/product_brand?post=126865"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/product_cat?post=126865"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/product_tag?post=126865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}