{"id":115930,"date":"2025-08-30T23:08:07","date_gmt":"2025-08-30T20:08:07","guid":{"rendered":"https:\/\/www.antikvarius.ro\/?post_type=product&#038;p=115930"},"modified":"2025-08-30T23:08:09","modified_gmt":"2025-08-30T20:08:09","slug":"varsanyi-judit-virag-miklos-cege-strategiak","status":"publish","type":"product","link":"https:\/\/www.antikvarius.ro\/hu\/magyar-nyelvu-konyvek\/varsanyi-judit-virag-miklos-cege-strategiak\/","title":{"rendered":"Vars\u00e1nyi Judit &#8211; Vir\u00e1g Mikl\u00f3s &#8211; C\u00e9ge Strat\u00e9gi\u00e1k"},"content":{"rendered":"<p><strong>Vars\u00e1nyi Judit &#8211; Vir\u00e1g Mikl\u00f3s &#8211; C\u00e9ge Strat\u00e9gi\u00e1k<\/strong><\/p>\n<p>Hi\u00e1nyp\u00f3tl\u00f3 szakk\u00f6nyvet aj\u00e1nlunk az Olvas\u00f3nak, amelynek m\u00f3dszer\u00e9t haszn\u00e1lva megalapozott, tartalmas c\u00e9gstrat\u00e9gi\u00e1k sz\u00fclethetnek. A szakemberek \u00e9s \u00e9rdekl\u0151d\u0151k strat\u00e9giai ismereteik elm\u00e9ly\u00edt\u00e9s\u00e9hez hat\u00e1rozott gyakorlati \u00fatmutat\u00f3t kapnak. A k\u00f6nyv a kialakul\u00f3ban l\u00e9v\u0151 magyar piacgazdas\u00e1g k\u00f6r\u00fclm\u00e9nyeihez igazodva k\u00edv\u00e1n tartalmi \u00e9s m\u00f3dszertani aj\u00e1nl\u00e1st adni a strat\u00e9giai tervez\u0151munk\u00e1hoz, amelynek piaci \u00e9s p\u00e9nz\u00fcgyi alapoz\u00e1s\u00e1t inform\u00e1ci\u00f3s ig\u00e9nylist\u00e1k seg\u00edtik. A szak\u00e9rt\u0151i prognosztika, c\u00e9lk\u00e9pz\u0151 folyamat \u00e9s akci\u00f3tervez\u00e9s ter\u00fclet\u00e9r\u0151l k\u00fcl\u00f6n\u00f6sen sok gyakorlati ismertet tal\u00e1l az Olvas\u00f3. A szerz\u0151k &#8211; m\u00e1sf\u00e9l \u00e9vtizedes fels\u0151oktat\u00e1si \u00e9s c\u00e9gtan\u00e1csad\u00e1si tapasztalataikra \u00e9p\u00edtve &#8211; t\u00f6bb szakmai \u00fajdons\u00e1g mellett szeml\u00e9letes magyar\u00e1z\u00f3 \u00e1br\u00e1kat is k\u00f6z\u00f6lnek, amelyek megk\u00f6nny\u00edtik az ismeretek rendszer\u00e9s\u00e9t. A m\u0171vet c\u00e9gvezet\u0151nek \u00e9s \u00fczleti tan\u00e1csad\u00f3knak know-how gyan\u00e1nt, egyetemi hallgat\u00f3knak tank\u00f6nyvk\u00e9nt, strat\u00e9giai tervez\u0151 teamtagoknak k\u00e9zik\u00f6nyvk\u00e9nt aj\u00e1nljuk. Ha &#8211; \u00f6sszhangba k\u00edv\u00e1nja hozni c\u00e9gstrat\u00e9gi\u00e1j\u00e1t \u00e9s annak p\u00e9nz\u00fcgyi h\u00e1tter\u00e9t, j\u00f6vedelmez\u0151s\u00e9gi kil\u00e1t\u00e1saira \u00e9s vagyon gyarap\u00edt\u00f3 k\u00e9pess\u00e9g\u00e9re, &#8211; komolyabban k\u00edv\u00e1n egy c\u00e9gbe befektetni, \u00e9s szeretn\u00e9 azt el\u0151tte felm\u00e9rni, felm\u00e9retni, &#8211; hitelt akar k\u00e9rni, \u00e9s kiv\u00e1ncsi r\u00e1, hogy milyen c\u00e9gdiagnosztikai alapok sz\u00fcks\u00e9gesek a kedvez\u0151 banki meg\u00edt\u00e9l\u00e9shez, akkor ez a k\u00f6nyv \u00d6nnek sz\u00f3l.<\/p>","protected":false},"excerpt":{"rendered":"<p>Szerz\u0151: Vars\u00e1nyi Judit &#8211; Vir\u00e1g Mikl\u00f3s<br \/>\nSzerkeszt\u0151:<br \/>\nFord\u00edt\u00f3:<br \/>\nLektor:<br \/>\nBor\u00edt\u00f3:<br \/>\nFot\u00f3, grafika:<br \/>\nKiad\u00f3:\u00a0 M\u0171szaki<br \/>\nKiad\u00e1si \u00e9v: 1997<br \/>\nSorozat:<br \/>\nISBN: 963 161 087 X<br \/>\nK\u00f6t\u00e9s: Puha t\u00e1bla<br \/>\nLapsz\u00e1m: 255<br \/>\nMin\u0151s\u00e9g: j\u00f3 \u00e1llapot\u00fa antikv\u00e1r k\u00f6nyv<br \/>\nForm\u00e1tum:<br \/>\nFeldolgoz\u00e1s \u00e1ltal\u00e1ban 5-10 nap. El\u0151rendel\u00e9s eset\u00e9n egyeztet\u00fcnk telefonon.<\/p>","protected":false},"featured_media":115931,"template":"","meta":[],"product_brand":[],"product_cat":[286,37,92],"product_tag":[],"class_list":["post-115930","product","type-product","status-publish","has-post-thumbnail","product_cat-magyar-nyelvu-konyvek","product_cat-antikvar-konyvek","product_cat-gazdasagtan","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/product\/115930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/media\/115931"}],"wp:attachment":[{"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/media?parent=115930"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/product_brand?post=115930"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/product_cat?post=115930"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.antikvarius.ro\/hu\/wp-json\/wp\/v2\/product_tag?post=115930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}